Boost for pipe band brand identity
Pipe Bands Australia is looking to rebrand its identity to reflect tradition and contemporary engagement through a new recognisable and adaptable logo for the movement.
National management committee has approved a concept brief and now invites creative designers and artists within the movement to submit proposals.
The concept brief calls for a logo that is:
Emblematical and symbolic of Australia and pipe bands and their heritage
Recognisable and distinct from other pipe band bodies in the world
Either contemporary or traditional or a fusion of both
Portrays progress and vision
Adaptable for use on all platforms – print, social and web
Adaptable for use with consistency across all activities – the association, the pipe band championships, the solo drumming championships and other activities
Central to promotion of the PBA
Proposed designs are invited to be submitted by 31 January 2018 to email@example.com when they will be reviewed and short-listed options presented to national councillors for feedback.